Provence House started as an idea I had carried with me for years. I’ve always known I wanted to create something of my own, and fashion has always been where I felt most at home. After studying fashion merchandising and spending time working in the retail industry, I decided it was finally time to take everything I loved about fashion and turn it into a brand that felt like me.
I created Provence House around the idea of finding those pieces that make getting dressed feel exciting again. I wanted the shop to feel feminine and timeless, but still effortless—filled with clothes you can wear in your everyday life and make completely your own. The South of France became a natural inspiration for the brand because of its effortless beauty, romantic details, and sense of style that never feels like it’s trying too hard.
When I started Provence House, I knew I didn’t want it to feel like just another place to shop. I wanted to build something people could connect with. From choosing each piece to packing orders and setting up at pop-ups around Charlotte, I’ve loved getting to put a personal touch into every part of the brand.
My hope is that Provence House continues to grow alongside the women who shop with us. I would love to see it become a name you recognize, a community you want to be part of, and eventually a storefront here in Charlotte where you can experience the brand in person.
We’re still at the beginning, which makes every person who discovers Provence House right now such a special part of our story. Thank you for shopping small, telling your friends about us, coming to our pop-ups, and supporting this dream of mine.
I can’t wait to see what Provence House becomes.
With love,
Kassidy
Founder, Provence House
